Developing a targeted union landing page for employer inductions – Accord case study

When Lloyds Banking Group (LBG) announced changes to representation arrangements for its recognised unions, it agreed to improve the information it shared with new staff in grades A – C about their recognised unions as part of their onboarding journey. The bank agreed to giving background information on the unions, with videos and direct web … Continue reading Developing a targeted union landing page for employer inductions – Accord case study

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