Migrating your union’s data to a new CRM

A TUC Digital Lab practical guide Your CRM contains the heart of your union’s data. It manages your key interactions with members and your intelligence about what’s happening to the union over time. As such, migrating your data from one CRM to another absolutely must succeed in a way that keeps the integrity of that … Continue reading Migrating your union’s data to a new CRM

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Checking member data with commercial data cleaning services: NASUWT case study

Accurate member data is essential for a trade union of any size. If the purpose of a union is to build power and improve members’ experiences in workplaces, it is fundamental that it is clear who members are, where they work and how to get hold of them. This is especially true in the context … Continue reading Checking member data with commercial data cleaning services: NASUWT case study

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An analytics guide for unions

Doing more with data is a huge opportunity for unions. This report sets out the basis for a common framework for using data that can be adopted by unions to understand, report on, and improve the way they serve members across the entire member lifecycle.  Analytics can help unions: The report explains how to collect … Continue reading An analytics guide for unions

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