All the union news that's fit to blog...
Many unions are currently considering the future of their membership databases. For some, products are being retired or contracts coming to an end. For others, a run of high pressure large ballot campaigns has highlighted a need for greater accuracy and agility. In some, there are fewer developers with the expertise to support an older … Continue reading How to start a CRM change project in your union
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As unions digitise more and more of their operations, new tech tools are becoming essential across all their functions. However, the systems used to manage membership data are still the most critical that unions rely on. This new TUC Digital Lab report looks at Customer Relationship Management (CRM) systems from the perspective of the union … Continue reading Managing CRM change projects in unions
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In September, the TUC Digital Lab ran a workshop for unions working on or considering CRM migration projects. This is the second time we’ve covered CRM in the Digital Lab and, for the second time, it was very popular, with more than 40 union staff from over 30 unions of all sizes attending, ensuring we … Continue reading Running CRM projects in unions
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The TUC has been evolving our approach to social media in the last couple of years. Here are a few of the principles of what we’ve tried, and what we’ve learned in doing it. Social is a battle for attention The starting point for a lot of our content is that on social media most … Continue reading What we’ve learned from growing the TUC’s social media comms
The post What we’ve learned from growing the TUC’s social media comms appeared first on TUC Digital Lab.
Last week’s TUC Digital Lab workshop brought together colleagues from different unions to discuss unions’ digital responses to the cost of living crisis. In short – what can we all do to help people when: Inflation is running at 9-11%; energy bills are soaring; the government response is weak; and their default position is to … Continue reading We Demand Beta: Digital responses to the cost of living crisis
The post We Demand Beta: Digital responses to the cost of living crisis appeared first on TUC Digital Lab.
Many unions found that the number of people attending union events and meetings rose during the pandemic, as events moved online. Also the diversity of members attending grew, as many of those who…Read more…
In the run up to the We Demand Better rally on 18 June, the TUC tested new ways to spread the word amongst union activists and potential marchers. As well as a series of local “road show” events, we…Read more…
This weekend, Business Secretary Kwasi Kwarteng signalled in the Telegraph that the government would finally rule out allowing unions to use online voting in strike ballots. This is annoying to see…Read more…
This week, colleagues from 10 TUC unions came together at a Digital Lab office hours session to share thoughts on digital campaigning. Here’s a note of some of the points we discussed….Read more…
Join Together is a new Software As A Service (SaaS) platform for unions, focused on supporting unions with online joining. They’ve been working with the TUC Digital Lab over the last two years to…Read more…
One of the biggest shifts in digital over the last decade has been the move to mobile. The overwhelming majority of working age Britons now own a smartphone, and it’s given them a new and much…Read more…
Last year we wrote here about the experience of running a fully democratic and participative virtual NASUWT Annual Conference. A year later and the Union has just held its 2022 Annual Conference at…Read more…
Any organiser will tell you that nothing beats a face-to-face a conversation. It’s the best way to motivate, persuade and win campaigns. But in many workplaces, the last few years have made…Read more…
Over the last few months, the TUC Digital Lab has been collaborating with Accord to research how the union’s reps feel about technology, and to get pointers on where the union could best invest its…Read more…
We’re getting a bit techy with our latest report. It’s an introduction to Search engine optimisation (SEO to its friends). This covers a range of concepts around content strategy and…Read more…
Over the last 20 months, many unions have seen a spike in new members joining. But with a reduced physical presence in workplaces, and with fewer opportunities to network, we’ve been unable to offer…Read more…
Unions have seen a lot of changes in tech since our Digital Lab programme started in 2019. In particular, the pandemic gave immediate impetus to many new tech projects over 2020 and 2021. We’ve seen…Read more…
Over the course of the pandemic, every organisation has had to come up with new ways of getting things done. For unions, that’s meant a lot of hard thinking and experimentation about ways to organise…Read more…
In my role at ASLEF I’m a campaigns and communications advisor, which includes digital comms. It will be familiar to colleagues that having digital in your job often means you’re seen as the…Read more…
I work in TUC Education digital learning, part of the team that runs rep training programs and designs training materials that are traditionally delivered by our network of tutors, attached to…Read more…