By Eth Morgan & John Chadfield We’re two tech workers; a software engineer and a product manager. Our role over the years has been to develop and maintain the kind of digital apps and tools that…Read more…
10 digital organising sessions at #Organise2020
Organise 2020 is the TUC’s free online festival of ideas in union organising, taking place from 9-11 July 2020. And TUC Digital will be joining in too. Effective union organising has to include…Read more…
Benchmarking your union’s digital journey – TUC digital healthcheck 2020 edition
We’ve just released the latest version of our digital healthcheck tool, with the latest major release (version 3) seeing a significant revision. It has been more than two years since the last version…Read more…
Choosing the right video conferencing platforms for your union
Before the coronavirus crisis, video conferencing was something only a few people used regularly for work. With many more working from home now, it’s suddenly become their main connection with…Read more…
Responding to the coronavirus crisis – NEU case study
At the NEU, we have been developing our use of digital channels in our response to the coronavirus crisis. This has been a difficult time for our members, with schools mostly closed, new ways of…Read more…
Working remotely for trade unions
The coronavirus crisis and our response have caused huge changes for all of our society, but it also brings new ways of working. Unions are having to keep on doing the same things they’ve always done…Read more…
Answering big questions by starting small – Developing the WorkSmart prototype
The TUC’s WorkSmart project explores how unions could engage with young workers who have little awareness of us. Over the last two years we’ve developed an idea that could appeal to young workers….Read more…
Getting started with Service Design for unions
Service Design is a broad and diverse discipline which seeks to optimise an organisation’s services by focusing on aligning the experience people have of using them. It’s a way of working that’s…Read more…
Data and unions: TUC Digital Lab workshop report
To date, making decisions based on data to improve union experience has mostly been an aspiration, rather than the reality for most trade unions. There are some good examples of testing and…Read more…
How do you get your users to actually use your union digital project?
Digital change projects are only partly about making sure a new bit of technology works. Even the best specified new tech tools won’t be any use if people don’t agree to change their current…Read more…
The new world of work: report warns of an unprecedented rise in workplace activism
Employers’ law firm Herbert Smith Freehills interviewed 400 global company executives about their predictions on worker activism. Their concerns are an interesting view from the other side of…Read more…
Four digital challenges for unions that might be better tackled as a movement
At the TUC Digital Lab, we ran a survey amongst our affiliated unions, looking at their readiness for digital transformation. We found a mixed picture, with a number of technical and cultural areas…Read more…
What does ‘digital’ mean for your union?
One of the challenges in looking at the experience of digital in UK unions is that there isn’t really any single accepted definition of ‘digital’ across the movement. Different unions currently…Read more…
Measuring our digital journey: A survey of UK unions
To help understand how well UK unions are prepared for that digital transformation, we worked with digital agency Outlandish to survey and research unions’ current capacity and experience with…Read more…
Finding out what makes prospective members click
There are an estimated 6,000 people working in visual effects in the UK – most of them clustered around London’s Soho. London has become one of the three international hubs for this…Read more…
Summer Patrol: taking offline conversations to online organising
The TUC Summer Patrol is an organising campaign run by young trade union unionists in the Yorkshire and the Humber region. The aim is to visit high streets to interview and engage young workers about…Read more…
Getting more out of your union’s content: TUC Digital Lab workshop report
Content is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The…Read more…
#digitalunions: Staying connected
Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile, connected…Read more…
Are you election ready on Facebook?
As we enter a likely general election, many unions will be thinking how they can get their issues across more clearly online during such a high profile campaign moment. Social advertising has become…Read more…
Organising in the digital age: TUC Digital Lab workshop report
On Wednesday 26th July at UCL we held our fifth TUC Digital Lab session, looking at the challenges and opportunities for unions in making greater use of digital in organising. The session began with…Read more…