The TUC Summer Patrol is an organising campaign run by young trade union unionists in the Yorkshire and the Humber region. The aim is to visit high streets to interview and engage young workers about…Read more…
Getting more out of your union’s content: TUC Digital Lab workshop report
Content is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The…Read more…
#digitalunions: Staying connected
Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile, connected…Read more…
Are you election ready on Facebook?
As we enter a likely general election, many unions will be thinking how they can get their issues across more clearly online during such a high profile campaign moment. Social advertising has become…Read more…
Organising in the digital age: TUC Digital Lab workshop report
On Wednesday 26th July at UCL we held our fifth TUC Digital Lab session, looking at the challenges and opportunities for unions in making greater use of digital in organising. The session began with…Read more…
Optimising digital engagement with union comms
Alex Lloyd-Hunter of digital agency Forward Action was one of the judges in this year’s TUC Communications Awards. And before the ceremony, he talked to a group of union communicators about his…Read more…
Successful union balloting with digital: TUC Digital Lab workshop report
At the end of June we convened the third session of the TUC Digital Lab, where we discussed and workshopped approaches to running successful ballots, with help from digital tools and design methods….Read more…
Campaigning to win with digital: TUC Digital Lab workshop report
For the second TUC Digital Lab workshop, we brought together colleagues from 14 union organisations to help us identify good practice in union digital campaigning. Case Study: Level Up! First, we…Read more…
Developing social video at the TUC
We’ve been doing some work at the TUC to improve our own social video output. The digital comms team got together recently to take stock of what we’ve learned and where we’ll go next, and we thought…Read more…
How to make the most out of Facebook and Twitter for your union
TUC digital comms experts Riz Hussain and Scott Gilfillan took part in this webinar on 15 May, to discuss how trade unionists can use features on social media to organise, network and campaign. You…Read more…
Privacy by design: Keeping union digital projects data safe
‘Privacy by design’ is the mindset we need to adopt when designing any data collection that involves personal data. In a nutshell it’s about considering data protection and privacy issues upfront in…Read more…
Welcoming new members to our unions: TUC Digital Lab workshop report
The first TUC Digital Lab workshop (Friday 26th April) focused on using digital channels to welcome new members to our unions. Colleagues from different roles across 14 unions came together for a…Read more…
8 principles for union digital transformation
At the TUC Digital Lab, we seek to develop solutions for the union movement, in the most sustainable and effective way. These are the 8 principles we try to follow in our work (v1.0). The 8…Read more…
A Digital Lab for the union movement
Technology is transforming pretty much every area of our economy and society. Digital is now the mainstream choice for day-to-day interactions, raising expectations and making new choices possible…Read more…
Union innovation in Denmark – HK Lab
Mathias Askholm co-leads HK Lab, an ambitious innovation project at Denmark’s HK union that is helping the union and its members adapt to the implications of technological change. He joined us for a…Read more…
Kick-starting the union: BECTU VFX recruitment pilot
BECTU (the entertainment industry sector of Prospect) worked with TUC Digital in late 2017 to pilot a new way of joining a union for the London Visual Effects (VFX) sector. Read on to find our more…Read more…
Introducing Megaphone UK, the TUC’s new online campaign platform
We’re excited to be taking the next step in our work supporting unions’ online campaigns this week. Our 3 year old Going to Work campaign platform is about to transform into Megaphone UK, a…Read more…
Improving online joining in unions – TUC workshop outcomes
This is a write up from a practical workshop we ran at the TUC on improving online joining processes in unions. We had 30 attendees with a broad range of staff functions including IT, comms,…Read more…
How can we make it easier to join trade unions?
What’s the most important page on a union website? I’d suggest it’s not the home page, or even the General Secretary’s biography, but the online joining form. In many unions, a majority of members…Read more…
Congress 2018 digital hub – a snapshot of union digital
Just back from the TUC’s 150th anniversary Congress in Manchester, where we had a Digital Hub stall, helping delegates make the most of tech to follow the conference. In between charging up…Read more…