The cost-of-living crisis is having a huge impact on our members’ lives. Unions are working to help members win better increases to pay, but there could also be opportunities for us to offer members advice, community, news or practical help around other aspects of the situation. The TUC Digital Lab worked with several trade unions … Continue reading Working with members on new content ideas around the cost of living

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At PCS, we took the decision a few years back to modernize our membership database with Salesforce – a modern platform CRM system. That’s been an important underpinning for this work as it allowed us to take on deeper and more responsive tech projects in many areas around member data. Where it’s been particularly helpful … Continue reading Data for industrial action balloting – PCS case study

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There are a whole bunch of challenges for union members in exercising their right to strike, and being able to raise sufficient pressure to win their disputes. Some of those are newer trends that have been born out of the pandemic. Some have been growing for a long time. Firstly there are the hurdles in … Continue reading #StrikeTech – Unions using digital tools to build and win disputes

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For the RMT national ballot this year, we wanted to organize a turnout campaign that was based on measurable success. And one that helped us get across the doubly punitive hurdles for transport unions from the Trade Union Act. We had 42,000 members to canvas, across 15 different employers. Adding in numerous distinct grades and … Continue reading Using P2P SMS in a strike ballot campaign – RMT case study

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Social media has been prominent in our recent campaigns, but the first point I want to make is that whilst it’s very visible, it’s not a silver bullet. Amongst all the things we do to get a vote out, it is quite far down the ladder. Other forums are often higher in our priorities – … Continue reading Using social media in strike ballot campaigns – CWU case study

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Many unions are currently considering the future of their membership databases. For some, products are being retired or contracts coming to an end. For others, a run of high pressure large ballot campaigns has highlighted a need for greater accuracy and agility. In some, there are fewer developers with the expertise to support an older … Continue reading How to start a CRM change project in your union

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The TUC has been evolving our approach to social media in the last couple of years. Here are a few of the principles of what we’ve tried, and what we’ve learned in doing it. Social is a battle for attention The starting point for a lot of our content is that on social media most … Continue reading What we’ve learned from growing the TUC’s social media comms

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Last week’s TUC Digital Lab workshop brought together colleagues from different unions to discuss unions’ digital responses to the cost of living crisis. In short – what can we all do to help people when: Inflation is running at 9-11%; energy bills are soaring; the government response is weak; and their default position is to … Continue reading We Demand Beta: Digital responses to the cost of living crisis

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Many unions found that the number of people attending union events and meetings rose during the pandemic, as events moved online. Also the diversity of members attending grew, as many of those who…Read more…

In the run up to the We Demand Better rally on 18 June, the TUC tested new ways to spread the word amongst union activists and potential marchers. As well as a series of local “road show” events, we…Read more…

This weekend, Business Secretary Kwasi Kwarteng signalled in the Telegraph that the government would finally rule out allowing unions to use online voting in strike ballots. This is annoying to see…Read more…

This week, colleagues from 10 TUC unions came together at a Digital Lab office hours session to share thoughts on digital campaigning. Here’s a note of some of the points we discussed….Read more…

One of the biggest shifts in digital over the last decade has been the move to mobile. The overwhelming majority of working age Britons now own a smartphone, and it’s given them a new and much…Read more…

Last year we wrote here about the experience of running a fully democratic and participative virtual NASUWT Annual Conference. A year later and the Union has just held its 2022 Annual Conference at…Read more…

Any organiser will tell you that nothing beats a face-to-face a conversation. It’s the best way to motivate, persuade and win campaigns. But in many workplaces, the last few years have made…Read more…

Over the last few months, the TUC Digital Lab has been collaborating with Accord to research how the union’s reps feel about technology, and to get pointers on where the union could best invest its…Read more…

We’re getting a bit techy with our latest report. It’s an introduction to Search engine optimisation (SEO to its friends). This covers a range of concepts around content strategy and…Read more…